{"id":124448,"date":"2023-06-30T12:17:46","date_gmt":"2023-06-30T15:17:46","guid":{"rendered":"https:\/\/fluency.io\/br\/blog\/business-intelligence-e-data-science-compreendendo-as-diferencas\/"},"modified":"2023-08-01T14:46:59","modified_gmt":"2023-08-01T17:46:59","slug":"business-intelligence-e-data-science-compreendendo-as-diferencas","status":"publish","type":"post","link":"https:\/\/homolog.fluency.io\/br\/blog\/business-intelligence-e-data-science-compreendendo-as-diferencas\/","title":{"rendered":"Business Intelligence e Data Science: Compreendendo as Diferen\u00e7as"},"content":{"rendered":"<p><body><\/p>\n<h2>Entendendo a Defini\u00e7\u00e3o de Business Intelligence e Data Science<\/h2>\n<p>\n    Business Intelligence (BI) e Data Science s\u00e3o dois termos que t\u00eam sido amplamente discutidos no mundo corporativo atual.<br \/>\n    Ambas as \u00e1reas est\u00e3o relacionadas ao uso de dados para obter insights e apoiar a <a target=\"_blank\" href=\"https:\/\/www.decmer.com.br\/informacoes-para-tomada-de-decisao\" rel=\"noopener\">Tomada de decis\u00f5es<\/a> de neg\u00f3cios.<br \/>\n    No entanto, \u00e9 importante destacar que Business Intelligence n\u00e3o \u00e9 a mesma coisa que Data Science, embora muitas vezes sejam confundidos.<br \/>\n    Vamos explorar a defini\u00e7\u00e3o de cada uma dessas \u00e1reas para compreender suas diferen\u00e7as e semelhan\u00e7as.\n  <\/p>\n<h3>Business Intelligence (BI)<\/h3>\n<p>\n    Business Intelligence (BI) refere-se ao conjunto de t\u00e9cnicas, ferramentas e processos usados para coletar, analisar e visualizar dados com o objetivo de informar a tomada de decis\u00f5es de neg\u00f3cios.<br \/>\n    O BI concentra-se em extrair informa\u00e7\u00f5es relevantes de grandes volumes de dados para que os gestores possam entender melhor o desempenho atual da empresa e identificar oportunidades de melhoria.\n  <\/p>\n<h3>Data Science<\/h3>\n<p>\n    Data Science, por outro lado, \u00e9 um campo multidisciplinar que combina estat\u00edstica, matem\u00e1tica, programa\u00e7\u00e3o e expertise de neg\u00f3cios para extrair insights e conhecimento dos dados.<br \/>\n    Os cientistas de dados utilizam t\u00e9cnicas avan\u00e7adas de an\u00e1lise de dados, como aprendizado de m\u00e1quina e minera\u00e7\u00e3o de dados, para resolver problemas complexos e responder a perguntas espec\u00edficas de neg\u00f3cios.\n  <\/p>\n<h2>As Principais Diferen\u00e7as entre Business Intelligence e Data Science<\/h2>\n<p>\n    Embora tanto Business Intelligence quanto Data Science estejam preocupados com o uso de dados para impulsionar a tomada de decis\u00f5es de neg\u00f3cios, existem algumas diferen\u00e7as fundamentais entre as duas \u00e1reas.\n  <\/p>\n<h3>1. Escopo de An\u00e1lise<\/h3>\n<ul>\n<li><strong>Business Intelligence:<\/strong> O BI oferece uma vis\u00e3o hist\u00f3rica e descritiva do desempenho da empresa, analisando dados passados e atuais para fornecer insights sobre o que aconteceu e est\u00e1 acontecendo.<\/li>\n<li><strong>Data Science:<\/strong> A ci\u00eancia de dados se concentra em analisar dados em tempo real e criar modelos preditivos e prescritivos para prever eventos futuros e fornecer orienta\u00e7\u00f5es sobre o que fazer a seguir.<\/li>\n<\/ul>\n<h3>2. Metodologia de An\u00e1lise<\/h3>\n<ul>\n<li><strong>Business Intelligence:<\/strong> O BI geralmente usa t\u00e9cnicas de an\u00e1lise mais simples, como consultas SQL e visualiza\u00e7\u00f5es de dados interativas.<br \/>\n      Os resultados da an\u00e1lise s\u00e3o frequentemente apresentados em pain\u00e9is de controle e relat\u00f3rios padronizados.<\/li>\n<li><strong>Data Science:<\/strong> A ci\u00eancia de dados emprega t\u00e9cnicas mais avan\u00e7adas, como algoritmos de aprendizado de m\u00e1quina e an\u00e1lise estat\u00edstica sofisticada.<br \/>\n      Os cientistas de dados desenvolvem modelos personalizados para resolver problemas espec\u00edficos e explorar relacionamentos complexos nos dados.<\/li>\n<\/ul>\n<h3>3. Amplitude de Dados<\/h3>\n<ul>\n<li><strong>Business Intelligence:<\/strong> O BI normalmente lida com fontes de dados estruturadas e de fontes internas da organiza\u00e7\u00e3o, como bancos de dados e planilhas.<br \/>\n      Esses dados s\u00e3o organizados em esquemas definidos com anteced\u00eancia.<\/li>\n<li><strong>Data Science:<\/strong> A ci\u00eancia de dados pode trabalhar com uma ampla variedade de fontes de dados, incluindo dados estruturados e n\u00e3o estruturados de v\u00e1rias origens.<br \/>\n      Os cientistas de dados n\u00e3o se limitam \u00e0s fontes internas e podem incorporar dados de fontes externas, como redes sociais e dados da web.<\/li>\n<\/ul>\n<p>\n    <strong>Conclus\u00e3o<\/strong><br \/>\n    \u00c9 importante reconhecer que o Business Intelligence n\u00e3o \u00e9 a mesma coisa que Data Science.<br \/>\n    Embora ambos os campos estejam relacionados ao uso de dados para obter insights e impulsionar a tomada de decis\u00f5es de neg\u00f3cios, eles diferem em termos de escopo de an\u00e1lise, metodologia de an\u00e1lise e amplitude de dados.<br \/>\n    O Business Intelligence \u00e9 mais adequado para obter uma compreens\u00e3o hist\u00f3rica e descritiva do desempenho da empresa, enquanto a ci\u00eancia de dados \u00e9 mais voltada para an\u00e1lises em tempo real, modelos preditivos e prescritivos.<br \/>\n    Ao entender essas diferen\u00e7as, as organiza\u00e7\u00f5es podem aproveitar ao m\u00e1ximo o potencial de ambos os campos para alavancar seus dados e tomar decis\u00f5es mais informadas e estrat\u00e9gicas.\n  <\/p>\n<h2>Desenvolva a sua carreira hoje mesmo! Conhe\u00e7a a Awari<\/h2>\n<p>\n    A Awari \u00e9 uma plataforma de ensino completa que conta com mentorias individuais, cursos com aulas ao vivo e suporte de carreira para voc\u00ea dar seu pr\u00f3ximo passo profissional.<br \/>\n    Quer aprender mais sobre as t\u00e9cnicas necess\u00e1rias para se tornar um profissional de relev\u00e2ncia e sucesso?<br \/>\n    Conhe\u00e7a nossos cursos e desenvolva compet\u00eancias essenciais com jornada personalizada, para desenvolver e evoluir seu curr\u00edculo, o seu pessoal e materiais complementares desenvolvidos por especialistas no mercado!\n  <\/p>\n<p>\n    <strong>Conhe\u00e7a nossos cursos<\/strong><br \/>\n    <a href=\"https:\/\/fluency.io\/br\/blog\/cursos?utm_source=blog\">Awari<\/a><br \/>\n    e desenvolva compet\u00eancias essenciais com jornada personalizada, para desenvolver e evoluir seu curr\u00edculo, o seu pessoal e materiais complementares desenvolvidos por especialistas no mercado!\n  <\/p>\n<p><\/body><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business intelligence n\u00e3o \u00e9 a mesma coisa que data science. Entenda as diferen\u00e7as entre essas \u00e1reas e como cada uma pode trazer vantagens competitivas para as empresas.<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":[186],"meta":{"inline_featured_image":false,"footnotes":""},"categories":[229],"tags":[],"trilha":[],"class_list":["post-124448","post","type-post","status-publish","format-standard","hentry","category-skills","format-artigos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Intelligence e Data Science: Compreendendo as Diferen\u00e7as - Fluency.io Brasil<\/title>\n<meta name=\"description\" content=\"Business intelligence n\u00e3o \u00e9 a mesma coisa que data science. Entenda as diferen\u00e7as entre essas \u00e1reas e como cada uma pode trazer vantagens competitivas para...\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Intelligence e Data Science: Compreendendo as Diferen\u00e7as - Fluency.io Brasil\" \/>\n<meta property=\"og:description\" content=\"Business intelligence n\u00e3o \u00e9 a mesma coisa que data science. 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