{"id":64736,"date":"2022-08-26T17:30:00","date_gmt":"2022-08-26T17:30:00","guid":{"rendered":"https:\/\/fluency.io\/br\/blog\/go-getter-12-analisando-o-sucesso-da-starbucks\/"},"modified":"2024-08-26T11:30:06","modified_gmt":"2024-08-26T14:30:06","slug":"go-getter-12-analisando-o-sucesso-da-starbucks","status":"publish","type":"post","link":"https:\/\/homolog.fluency.io\/br\/blog\/go-getter-12-analisando-o-sucesso-da-starbucks\/","title":{"rendered":"Go getter: Analisando o sucesso da Starbucks"},"content":{"rendered":"<p><em>Hello, guys! How are you doing?<\/em>\u200d<\/p>\n<p>Sejam bem-vindas e bem-vindos ao <strong><em>Go Getter<\/em><\/strong><em>!<\/em> Aqui, voc\u00ea vai expandir o seu vocabul\u00e1rio acad\u00eamico e de neg\u00f3cios enquanto escuta sobre assuntos interessantes relacionados a esse mundo. Quer saber mais? Ent\u00e3o coloque o seu fone de ouvido e d\u00ea o play neste epis\u00f3dio imperd\u00edvel!<em><br \/>\nLet\u2019s do it!<\/em><\/p>\n<p>Agora \u00e9 hora de voc\u00ea praticar ainda mais com este material. Aqui, voc\u00ea encontra todas as express\u00f5es e exemplos apresentados no podcast, al\u00e9m de um pouco de vocabul\u00e1rio e dicas extras. <em>Are you ready for it? Let\u2019s go!<\/em>\u200d<\/p>\n<p>\u200d<strong>The Starbucks Effect &#8211; Analisando o sucesso da Starbucks<\/strong>\u200d<\/p>\n<p>\u200d<strong>9 to 5<em> | Das 9 \u00e0s 5<\/em><\/strong>\u200d<\/p>\n<p>\u200d<strong>American people usually work from 9 a.m. to 5 p.m. and have lunch at their desks.<\/strong><em><br \/>\nOs americanos geralmente trabalham das 9h \u00e0s 17h e almo\u00e7am em suas mesas.<\/em>\u200d<\/p>\n<p>\u200d<strong>Advertisement<em> | Propaganda<\/em><\/strong><br \/>\nA picture, short film, song, etc. that tries to persuade people to buy a product or service, or a piece of text that tells people about a job, etc.<em><br \/>\nUma foto, curta-metragem, m\u00fasica etc. que tenta persuadir as pessoas a comprar um produto ou servi\u00e7o, ou um texto que fala sobre um trabalho, etc.<\/em>\u200d<\/p>\n<p>\u200d<strong>Almost every major retailer runs a weekly advertisement.<\/strong><em><br \/>\nQuase todos os grandes varejistas veiculam um an\u00fancio semanal.<\/em>\u200d<\/p>\n<p>\u200d<strong>Aficionado<em> | Aficionado<\/em><\/strong><br \/>\nSomeone who is very interested in and enthusiastic about a particular subject.<em><br \/>\nAlgu\u00e9m que est\u00e1 muito interessado e entusiasmado com um determinado assunto.<\/em>\u200d<\/p>\n<p>\u200d<strong>If you&#8217;re a makeup aficionado, subscription boxes are a great way to test new products.<\/strong><em><br \/>\nSe voc\u00ea \u00e9 um aficionado por maquiagem, as caixas de assinatura s\u00e3o uma \u00f3tima maneira de testar novos produtos.<\/em>\u200d<\/p>\n<p>\u200d<strong>Business move<em> | Jogada de neg\u00f3cios<\/em><\/strong><br \/>\nA strategic move that will be good for the business.<em><br \/>\nUm movimento estrat\u00e9gico que ser\u00e1 bom para o neg\u00f3cio<\/em>\u200d<\/p>\n<p>\u200d<strong>Selling half their stores last year was a genius business move.<\/strong><em><br \/>\nVender metade de suas lojas no ano passado foi uma jogada de neg\u00f3cios genial.<\/em>\u200d<\/p>\n<p>\u200d<strong>Coffee shop, cafe<em> | Cafeteria<\/em><\/strong><br \/>\nA small, informal restaurant where drinks and small meals are served, sometimes in a larger shop or building.<em><br \/>\nUm pequeno restaurante informal onde s\u00e3o servidas bebidas e pequenas refei\u00e7\u00f5es, por vezes numa loja ou edif\u00edcio maior.<\/em>\u200d<\/p>\n<p>\u200d<strong>In South Korea, you can find a coffee shop in every corner.<\/strong><em><br \/>\nNa Coreia do Sul, voc\u00ea encontra um caf\u00e9 em cada esquina.<\/em>\u200d<\/p>\n<p>\u200d<strong>Cafeteria<em> | Refeit\u00f3rio<\/em><\/strong><br \/>\nA restaurant (often in a factory, a college, or an office building) where people collect food and drink from a serving area and take it to a table themselves after paying for it.<em><br \/>\nUm restaurante (geralmente em uma f\u00e1brica, faculdade ou pr\u00e9dio de escrit\u00f3rios) onde as pessoas coletam comida e bebida de uma \u00e1rea de servi\u00e7o e levam para a mesa depois de pagar por isso.<\/em>\u200d<\/p>\n<p>\u200d<strong>A corporate cafeteria is a place where employees can get lunch without leaving their place of work.<\/strong><em><br \/>\nUm refeit\u00f3rio corporativo \u00e9 um local onde os funcion\u00e1rios podem almo\u00e7ar sem sair do local de trabalho.<\/em>\u200d<\/p>\n<p>\u200d<strong>Cocktail party effect<em> | Efeito coquetel<\/em><\/strong><br \/>\nThe ability to focus one&#8217;s attention on a particular stimulus while filtering out a range of other stimuli.<em><br \/>\nA capacidade de focar a aten\u00e7\u00e3o em um est\u00edmulo espec\u00edfico enquanto filtra uma s\u00e9rie de outros est\u00edmulos.<\/em>\u200d<\/p>\n<p>\u200d<strong>Gilbert zeroed in on everything Fiona said, despite the amount of noise. Talk about cocktail party effect.<\/strong><em><br \/>\nGilbert concentrou-se em tudo que Fiona disse, apesar do barulho. O verdadeiro efeito coquetel.<\/em>\u200d<\/p>\n<p>\u200d<strong>Economic growth<em> | Crescimento econ\u00f4mico<\/em><\/strong><br \/>\nAn increase in the amount of goods and services produced per head of the population over a period of time.<em><br \/>\nUm aumento na quantidade de bens e servi\u00e7os produzidos per capita da popula\u00e7\u00e3o durante um per\u00edodo de tempo.<\/em>\u200d<\/p>\n<p>\u200d<strong>The pandemic caused a slowdown in the economic growth of most countries.<\/strong><em><br \/>\nA pandemia causou uma desacelera\u00e7\u00e3o no crescimento econ\u00f4mico da maioria dos pa\u00edses.<\/em>\u200d<\/p>\n<p>\u200d<strong>Exclusive <em>| Exclusivo<\/em><\/strong><br \/>\nLimited to only one person or group of people.<em><br \/>\nLimitado a apenas uma pessoa ou grupo de pessoas.<\/em>\u200d<\/p>\n<p>\u200d<strong>Visitors should definitely try the exclusive wine samples available during the tour.<\/strong><em><br \/>\nOs visitantes devem definitivamente experimentar as amostras de vinhos exclusivas dispon\u00edveis durante o passeio.<\/em>\u200d<\/p>\n<p>\u200d<strong>Fancy<em> | Elegante e\/ou caro<\/em><\/strong><br \/>\nElegant and\/or expensive.<em><br \/>\nElegante e\/ou caro.<\/em>\u200d<\/p>\n<p>\u200d<strong>Jeremiah owns a fancy place and drives a shiny new car.<\/strong><em><br \/>\nJeremiah \u00e9 dono de um lugar chique e dirige um carro novo e brilhante.<\/em>\u200d<\/p>\n<p>\u200d<strong>FOMO <em>| Fear of missing out &#8211; medo de perder<\/em><\/strong>\u200d<\/p>\n<p>\u200d<strong>I wanted to stay home, but my deep-seated FOMO made me come to the fair.<\/strong><em><br \/>\nEu queria ficar em casa, mas meu FOMO profundo me fez vir \u00e0 feira.<\/em>\u200d<\/p>\n<p>\u200d<strong>Irrational value assessment<em> | Avalia\u00e7\u00e3o de valor irracional<\/em><\/strong><br \/>\nThe idea that an expensive product has better quality than a cheaper one.<em><br \/>\nA ideia de que um produto caro tem melhor qualidade do que um mais barato.<\/em>\u200d<\/p>\n<p>\u200d<strong>If you think a food tastes better after you learn it\u2019s expensive, that\u2019s your irrational value assessment speaking.<\/strong><em><br \/>\nSe voc\u00ea acha que uma comida tem um gosto melhor depois de saber que ela \u00e9 cara, essa \u00e9 a sua avalia\u00e7\u00e3o de valor irracional falando.<\/em>\u200d<\/p>\n<p>\u200d<strong>Limited edition <em>| Edi\u00e7\u00e3o limitada<\/em><\/strong><br \/>\nProducts that have a slightly different style to the usual kind and only a small quantity of which are produced.<em><br \/>\nProdutos que t\u00eam um estilo ligeiramente diferente do tipo usual e apenas uma pequena quantidade \u00e9 produzida.<\/em>\u200d<\/p>\n<p>\u200d<strong>A very limited edition single was just released by that old rock band from the nineties.<\/strong><em><br \/>\nUm single de edi\u00e7\u00e3o muito limitada acaba de ser lan\u00e7ado por aquela velha banda de rock dos anos noventa.<\/em>\u200d<\/p>\n<p>\u200d<strong>Loss aversion<em> | Avers\u00e3o \u00e0 perda<\/em><\/strong><br \/>\nTendency to prefer avoiding losses to acquiring equivalent gains.<em><br \/>\nTend\u00eancia a preferir evitar perdas a adquirir ganhos equivalentes.<\/em>\u200d<\/p>\n<p>\u200d<strong>Economists are familiar with the fact that human beings are loss averse .<\/strong><em><br \/>\nOs economistas est\u00e3o familiarizados com o fato de que os seres humanos s\u00e3o avessos \u00e0 perda.<\/em>\u200d<\/p>\n<p>\u200d<strong>Luxury<em> | Luxo<\/em><\/strong><br \/>\nGreat comfort, especially as provided by expensive and beautiful things.<em><br \/>\nGrande conforto, especialmente fornecido por coisas caras e bonitas.<\/em>\u200d<\/p>\n<p>\u200d<strong>She has a magnificent taste in art and is a lover of luxury brand bags.<\/strong><em><br \/>\nEla tem um gosto magn\u00edfico em arte e \u00e9 amante de bolsas de marcas de luxo.<\/em>\u200d<\/p>\n<p>\u200d<strong>Personalization<em> | Personaliza\u00e7\u00e3o<\/em><\/strong><br \/>\nThe process of making something suitable for the needs of a particular person.<em><br \/>\nO processo de fazer algo adequado \u00e0s necessidades de uma pessoa em particular.<\/em>\u200d<\/p>\n<p>\u200d<strong>This gives our product a great deal of personalization.<\/strong><em><br \/>\nIsso d\u00e1 uma grande personaliza\u00e7\u00e3o ao nosso produto.<\/em>\u200d<\/p>\n<p>\u200d<strong>Phenomenon<em> | Fen\u00f4meno<\/em><\/strong><br \/>\nSomething that exists and can be seen, felt, tasted, etc., especially something unusual or interesting.<em><br \/>\nAlgo que existe e pode ser visto, sentido, provado, etc., especialmente algo inusitado ou interessante.<\/em>\u200d<\/p>\n<p>\u200d<strong>Starbucks effect is just one of the real estate phenomena our city is going through.<\/strong><em><br \/>\nO efeito Starbucks \u00e9 apenas um dos fen\u00f4menos imobili\u00e1rios que nossa cidade est\u00e1 passando.<\/em>\u200d<\/p>\n<p>\u200d<strong>Premium<em> | Premium<\/em><\/strong><br \/>\nUsed to refer to something that is of higher than usual quality.<em><br \/>\nUsado para se referir a algo que \u00e9 de qualidade superior ao normal.<\/em>\u200d<\/p>\n<p>\u200d<strong>We offer premium service for our VIP customers.<\/strong><em><br \/>\nOferecemos um servi\u00e7o premium para nossos clientes VIP.<\/em>\u200d<\/p>\n<p>\u200d<strong>Price increase<em> | Aumento de pre\u00e7o<\/em><\/strong><br \/>\nAn increase in the unit price of an item.<em><br \/>\nUm aumento no pre\u00e7o unit\u00e1rio de um item.<\/em>\u200d<\/p>\n<p>\u200d<strong>The price increase didn\u2019t have any perceptible effect on sales.<\/strong><em><br \/>\nO aumento de pre\u00e7o n\u00e3o teve nenhum efeito percept\u00edvel nas vendas.<\/em>\u200d<\/p>\n<p>\u200d<strong>Real estate<em> | Bens imobili\u00e1rios<\/em><\/strong><br \/>\nProperty in the form of land or buildings.<em><br \/>\nPropriedade sob a forma de terrenos ou edif\u00edcios.<\/em>\u200d<\/p>\n<p>\u200d<strong>You must work with a real estate broker to submit your offer.<\/strong><em><br \/>\nVoc\u00ea deve trabalhar com um corretor de im\u00f3veis para enviar sua oferta.<\/em>\u200d<\/p>\n<p>\u200d<strong>Revenue<em> | Receita<\/em><\/strong><br \/>\nThe income that a government or company receives regularly.<em><br \/>\nA renda que um governo ou empresa recebe regularmente.<\/em><\/p>\n<p>\u200d<strong>The estimated gross revenue is under the acceptable threshold.<\/strong><em><br \/>\nA receita bruta estimada est\u00e1 abaixo do limite aceit\u00e1vel.<\/em>\u200d<\/p>\n<p>\u200d<strong>To charge<em> | Cobrar<\/em><\/strong><br \/>\nTo ask an amount of money for something, especially a service or activity.<em><br \/>\nPedir uma quantia em dinheiro por algo, especialmente um servi\u00e7o ou atividade.<\/em>\u200d<\/p>\n<p>\u200d<strong>They\u2019re going to charge double the price for emergencies.<\/strong><em><br \/>\nEles v\u00e3o cobrar o dobro do pre\u00e7o para emerg\u00eancias.<\/em>\u200d<\/p>\n<p>\u200d<strong>Treat yourself <em>| Dar um presente a si mesmo<\/em><\/strong>\u200d<\/p>\n<p>\u200d<strong>You all deserve a little pampering, so treat yourselves and book a spa retreat.<\/strong><em><br \/>\nTodos voc\u00eas merecem ser um pouco mimados, ent\u00e3o cuidem-se e reservem um retiro de spa.<\/em>\u200d<\/p>\n<p>\u200d<strong>Aqui voc\u00ea tamb\u00e9m tem as perguntas feitas no fim do podcast:<\/strong>\u200d<\/p>\n<p>\u200d<strong><em>Does the environment and ambiance of my business reflect the price I\u2019m asking them to pay?<\/em><\/strong><em><br \/>\nO ambiente e o interior do meu neg\u00f3cio refletem o pre\u00e7o que estou pedindo que eles paguem?<\/em><strong><em>\u200d<\/em><\/strong><\/p>\n<p><strong><em>Is there any way to customize my client\u2019s experience and help them feel special?<\/em><\/strong><em><br \/>\nExiste alguma maneira de personalizar a experi\u00eancia do meu cliente e ajud\u00e1-lo a se sentir especial?<\/em><strong><em>\u200d<\/em><\/strong><\/p>\n<p><strong><em>How can I use FOMO to my advantage without making the client feel deceived?<\/em><\/strong><em><br \/>\nComo posso usar o FOMO a meu favor sem fazer com que o cliente se sinta enganado?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00ea o play e se prepare para descobrir todos os segredos do imenso sucesso da Starbucks no mundo!<\/p>\n","protected":false},"author":6,"featured_media":64737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":[183],"meta":{"inline_featured_image":false,"footnotes":""},"categories":[171],"tags":[],"trilha":[],"class_list":["post-64736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vocabulario","tipo-podcast-go-getter","format-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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